Apply to Become a Founding Member

Apply to Become a

Founding Member

You are eligible if your brand is:

  1. On Shopify's Plus Plan*
    (*condition only applicable to Shopify brands, does not apply to other platforms)

  2. Processes £2M+ per year through your online store

  3. Has raised less than £10M in VC funding

Get Started

Get £120,000 to spend on retention

✅ £5-10 cash for your customers to spend at your brand

£10,000/mo funded by Fam

Limited offer: only 4 spots left, ends 31/03

Fully Funded Retention Budget – Fam covers up to £120K/year in bonus Store Credits for your customers at no cost to you.


Higher Repeat Sales – Customers who receive bonus Store Credit return faster and spend more.


Zero Impact on Margins – Unlike discounts, Store Credit keeps customers loyal without cutting into your profit.


Enhanced AOV & LTV – Customers with Store Credit tend to buy more per order and return more frequently.


No Upfront Costs – We fund the Store Credit upfront, so you benefit without financial risk.


Stronger Customer Retention – Turn one-time buyers into long-term customers with a seamless rewards experience.


No Operational Lift – Fam automates everything, from funding to redemption, requiring no extra effort from your team.


Exclusive, Limited Availability – This offer is reserved for select brands and will close once allocations are filled.


Future-Proof Growth – This is more than a one-time incentive—it’s a long-term strategy to build brand loyalty and increase revenue.

Get Started

HOW IT WORKS

Reward your customers, not the card companies.

STEP 1

Process payments for free forever (really)

Customers pay in full, directly from their bank account using their banking app or website.

STEP 2

Pass payment fee savings on to customers as Store Credit

Incentivise customers to save you payment fees, while reinvesting the savings into your growth.

STEP 3

Bring customers back faster & more often

Bring customers back 40% faster for their next purchase and boost overall CLTV by 46%.

HOW IT WORKS

Reward your customers, not the card companies.

STEP 1

Process payments for free forever (really)

Customers pay in full, directly from their bank account using their banking app or website.

STEP 2

Pass payment fee savings on to customers as Store Credit

Incentivise customers to save you payment fees, while reinvesting the savings into your growth.

STEP 3

Bring customers back faster & more often

Bring customers back 40% faster for their next purchase and boost overall CLTV by 46%.

HOW IT WORKS

Reward your customers, not the card companies.

STEP 1

Process payments for free forever (really)

Customers pay in full, directly from their bank account using their banking app or website.

STEP 2

Pass payment fee savings on to customers as Store Credit

Incentivise customers to save you payment fees, while reinvesting the savings into your growth.

STEP 3

Bring customers back faster & more often

Bring customers back 40% faster for their next purchase and boost overall CLTV by 46%.

Customers 💛 paying with Fam

Fam is the fastest growing payment choice of Gen-Z and Young Millennials

Customers 💛 paying with Fam

Fam is the fastest growing payment choice of Gen-Z and Young Millennials

Customers 💛 paying with Fam

Fam is the fastest growing payment choice of Gen-Z and Young Millennials

Partner with the best in tech, finance and growth

Devansh Vasani

COO & Co-founder

Urvesh Vasani

CEO & Co-founder

Dharmesh Fumakiya

CTO

Alexandra Forsch

Growth

Kudzai Manungo

Product

Shreya Sharma

Community & Social

Partner with the best in tech, finance and growth

Devansh Vasani

COO & Co-founder

Urvesh Vasani

CEO & Co-founder

Dharmesh Fumakiya

CTO

Alexandra Forsch

Growth

Kudzai Manungo

Product

Shreya Sharma

Community & Social

Partner with the best in tech, finance and growth

Devansh Vasani

COO & Co-founder

Urvesh Vasani

CEO & Co-founder

Dharmesh Fumakiya

CTO

Alexandra Forsch

Growth

Kudzai Manungo

Product

Shreya Sharma

Community & Social

Enterprise-Grade Security and Platform

FCA-Licensed

Fam’s payment and payment account infrastructure is regulated by the Financial Conduct Authority.

ISO 27001:2013

Fam’s ISO 27001:2013 certified payments infrastructure guarantees bank-grade encryption.

GDPR Compliant

Fam is built on GDPR compliant infrastructure and follows all data privacy directives.

Integrates with your lifecycle marketing stack

Enterprise-Grade Security and Platform

FCA-Licensed

Fam’s payment and payment account infrastructure is regulated by the FCA.

ISO 27001:2013

Fam’s ISO 27001:2013 certified payments infrastructure guarantees bank-grade encryption.

GDPR Compliant

Fam is built on GDPR compliant infrastructure and follows all data privacy directives.

Integrates with your lifecycle marketing stack

Enterprise-Grade Security and Platform

FCA-Licensed

Fam’s payment and payment account infrastructure is regulated by the FCA.

ISO 27001:2013

Fam’s ISO 27001:2013 certified payments infrastructure guarantees bank-grade encryption.

GDPR Compliant

Fam is built on GDPR compliant infrastructure and follows all data privacy directives.

Integrates with your lifecycle marketing stack

Supported by

Supported by

Supported by

Frictionless Technologies Ltd.

124 City Road

London EC1V 2NX

Fam for Shoppers

Shoppers Home

Shopper Log In

Company

Legal Stuff

Log In

Copyright © 2025 Frictionless Technologies Ltd, All Rights Reserved

Frictionless Technologies Ltd.

124 City Road

London EC1V 2NX

Fam for Shoppers

Shoppers Home

Shopper Log In

Company

Legal Stuff

Log In

Copyright © 2025 Frictionless Technologies Ltd, All Rights Reserved

Frictionless Technologies Ltd.

124 City Road

London EC1V 2NX

Fam for Shoppers

Shoppers Home

Shopper Log In

Company

Legal Stuff

Log In

Copyright © 2025 Frictionless Technologies Ltd, All Rights Reserved