Devansh Vasani

COO & Co-founder

Previously: EY (saved $20m+ for Vodafone India), Citi (AVP Mumbai), PwC ($50B+ in M&A transactions)

Urvesh Vasani

CEO & Co-founder

Previously: Six Inch Nails (solo founder, $1.5m+ ARR), Heartface (truly universal headless checkout)

Hey Fam, we're Devansh and Urvesh!

We're two brothers on a mission to build the most rewarding way to pay and get paid.


Devansh is a Chartered Accountant (ICAI) and Certified Internal Auditor (CIA). He started his career at EY, then as AVP at Citi. Prior to founding Fam, Devansh led deal advisory teams at PwC, overseeing transactions exceeding $50 billion.


Urvesh launched his first company - a performance marketing agency - in high school, and grew it with operations in Mumbai and Singapore while through University. He later built the first universal headless checkout with Heartface, navigating PSD2 challenges and partnering with major brands like Nike and Adidas.


Together, with our shared expertise we noticed an opportunity to transform payment rewards and build Fam.


Feel free to reach out any time at devansh@joinfam.com or urvesh@joinfam.com