Fam vs. Discounts vs. Cashback
Fam vs. Discounts vs. Cashback
Fam vs. Discounts vs. Cashback
Discounts
Discounts
Discounts
Cashback
Cashback
Cashback
Incentivizes
Incentivize
POST-PURCHASE / REPEATS
POST-PURCHASE / REPEATS
FIRST PURCHASE
FIRST PURCHASE
FIRST PURCHASE
FIRST PURCHASE
Primary Objective
Primary Objective
Primary Objective
Offsets payment fees to fund loyalty-boosting rewards to drive LTV.
Offsets payment fees to fund loyalty-boosting rewards to drive LTV.
Offsets payment fees to fund loyalty-boosting rewards to drive LTV.
Creates urgency via discounts, often at the cost of margin and brand value.
Creates urgency via discounts, often at the cost of margin and brand value.
Creates urgency via discounts, often at the cost of margin and brand value.
Encourages higher spending and repeat purchases with rebates.
Encourages higher spending and repeat purchases with rebates.
Encourages higher spending and repeat purchases with rebates.
Reduces Cost
Reduces Cost
Reduces Cost
Customer incentive is not funded from sacrificing margins and increasing CPA.
Customer incentive is not funded from sacrificing margins and increasing CPA.
Yes
Yes
Yes
Removes payment processing fees, freeing up budget for rewards.
Removes payment processing fees, freeing up budget for rewards.
No
No
No
Reduces margins by discounting upfront.
Reduces margins by discounting upfront.
No
No
No
Rebate is funded from marketing budget - lowering margins.
Rebate is funded from marketing budget - lowering margins.
Accelerates Repeat Sales
Accelerates Repeat Sales
Accelerates Repeat Sales
Directly incentivises customers to return faster, and more frequently.
Directly incentivises customers to return faster, and more frequently.
Yes
Yes
Yes
Rewards are locked to the brand, driving repeat behaviour.
Rewards are locked to the brand, driving repeat behaviour.
No
No
No
Creates urgency for first purchase, but no reason to come back.
Creates urgency for first purchase, but no reason to come back.
Yes, BUT…
Yes, BUT…
Yes
Rebate is funded from marketing budget - lowering margins.
Rebate is funded from marketing budget - lowering margins.
Drives LTV
Drives LTV
Drives LTV
Directly incentivises customers to return faster, and more frequently.
Directly incentivises customers to return faster, and more frequently.
Yes
Yes
Yes
Built to drive return purchases and brand preference.
Built to drive return purchases and brand preference.
No
No
No
One-time conversions without long-term impact.
One-time conversions without long-term impact.
Yes, BUT…
Yes, BUT…
Yes
Encourages repeat spend, but not guaranteed with your brand.
Encourages repeat spend, but not guaranteed with your brand.
Boosts AOV
Boosts AOV
Boosts AOV
Lift AOV through self-funded rewards instead of markdowns.
Lift AOV through self-funded rewards instead of markdowns.
Yes
Yes
Yes
Boosts perceived value at checkout without devaluing the product/brand.
Boosts perceived value at checkout without devaluing the product/brand.
Yes, BUT…
Yes, BUT…
Yes
Increases cart sizes but at the cost of margins.
Increases cart sizes but at the cost of margins.
Yes, BUT…
Yes, BUT…
Yes
Motivates higher spending but does not ensure future spend with the same brand.
Motivates higher spending but does not ensure future spend with the same brand.
Boosts Conversions
Boosts Conversions
Boosts Conversions
Delivers value to customers without causing friction to improve conversions
Delivers value to customers without causing friction to improve conversions
Yes
Yes
Yes
Reduces friction at checkout by increasing perceived value without discounting.
Reduces friction at checkout by increasing perceived value without discounting.
Yes, BUT…
Yes, BUT…
Yes
Drives immediate purchases but trains customers to wait for discounts.
Drives immediate purchases but trains customers to wait for discounts.
Yes, BUT…
Yes, BUT…
Yes
Incentivizes purchases with a rebate but does not guarantee brand loyalty.
Incentivizes purchases with a rebate but does not guarantee brand loyalty.
Protects Brand Value
Protects Brand Value
Protects Brand Value
Delivers value to customers without causing friction to improve conversions
Delivers value to customers without causing friction to improve conversions
Yes
Yes
Yes
Funded from saved payment fees, does not devalue your product.
Funded from saved payment fees, does not devalue your product.
No
No
No
Conditions customers to expect discounts, eroding perceived value.
Conditions customers to expect discounts, eroding perceived value.
Yes, BUT…
Yes, BUT…
Yes
Avoids upfront discounting but may not drive brand loyalty.
Avoids upfront discounting but may not drive brand loyalty.
Protects Brand Value
Protects Brand Value
Protects Brand Value
Delivers value to customers without causing friction to improve conversions
Delivers value to customers without causing friction to improve conversions
Yes
Yes
Yes
Funded from saved payment fees, does not devalue your product.
Funded from saved payment fees, does not devalue your product.
No
No
No
Conditions customers to expect discounts, eroding perceived value.
Conditions customers to expect discounts, eroding perceived value.
Yes, BUT…
Yes, BUT…
Yes
Avoids upfront discounting but may not drive brand loyalty.
Avoids upfront discounting but may not drive brand loyalty.
Frictionless Customer Journey
Frictionless Customer Journey
Frictionless Customer Journey
Delivers value to customers without causing friction to improve conversions
Delivers value to customers without causing friction to improve conversions
Yes
Yes
Yes
Frictionless, rewarding shopping experience that strengthens loyalty.
Frictionless, rewarding shopping experience that strengthens loyalty.
No
No
No
Requires customers to search for discounts, increasing cart abandonment and price sensitivity.
Requires customers to search for discounts, increasing cart abandonment and price sensitivity.
Yes, BUT…
Yes, BUT…
Yes
Adds friction with activation and redemption steps, delaying gratification and risking lost engagement.
Adds friction with activation and redemption steps, delaying gratification and risking lost engagement.
Guaranteed Growth
Guaranteed Growth
Guaranteed Growth
Pay for the reward only when you prove customer loyalty.
Pay for the reward only when you prove customer loyalty.
Yes
Yes
Yes
Only after the second purchase — value is earned, not assumed.
Only after the second purchase — value is earned, not assumed.
No
No
No
Cost of discounts is always upfront, regardless of outcome.
Cost of discounts is always upfront, regardless of outcome.
Yes, BUT…
Yes, BUT…
Yes
Rebate is given even if there’s no future spend.
Rebate is given even if there’s no future spend.
Requires Integration
Requires Integration
Requires Integration
On-site solution requiring the brand to offer it to their customers on the website.
On-site solution requiring the brand to offer it to their customers on the website.
Yes, BUT…
Yes, BUT…
Yes
No integration required for Shopify brands, and easy integration for other platforms.
No integration required for Shopify brands, and easy integration for other platforms.
No
No
No
No
No
No
HOW IT WORKS
Reward your customers, not the card companies.
STEP 1
Process payments for free forever (really)
Customers pay in full, directly from their bank account using their banking app or website.
STEP 2
Pass payment fee savings on to customers as Store Credit
Incentivise customers to save you payment fees, while reinvesting the savings into your growth.
STEP 3
Bring customers back faster & more often
Bring customers back 40% faster for their next purchase and boost overall CLTV by 46%.
HOW IT WORKS
Reward your customers, not the card companies.
STEP 1
Process payments for free forever (really)
Customers pay in full, directly from their bank account using their banking app or website.
STEP 2
Pass payment fee savings on to customers as Store Credit
Incentivise customers to save you payment fees, while reinvesting the savings into your growth.
STEP 3
Bring customers back faster & more often
Bring customers back 40% faster for their next purchase and boost overall CLTV by 46%.
HOW IT WORKS
Reward your customers, not the card companies.
STEP 1
Process payments for free forever (really)
Customers pay in full, directly from their bank account using their banking app or website.
STEP 2
Pass payment fee savings on to customers as Store Credit
Incentivise customers to save you payment fees, while reinvesting the savings into your growth.
STEP 3
Bring customers back faster & more often
Bring customers back 40% faster for their next purchase and boost overall CLTV by 46%.
Customers 💛 paying with Fam
Fam is the fastest growing payment choice of Gen-Z and Young Millennials
Customers 💛 paying with Fam
Fam is the fastest growing payment choice of Gen-Z and Young Millennials
Customers 💛 paying with Fam
Fam is the fastest growing payment choice of Gen-Z and Young Millennials
Partner with the best in tech, finance and growth
Devansh Vasani
COO & Co-founder
Urvesh Vasani
CEO & Co-founder
Dharmesh Fumakiya
CTO
Alexandra Forsch
Growth
Kudzai Manungo
Product
Shreya Sharma
Community & Social
Partner with the best in tech, finance and growth
Devansh Vasani
COO & Co-founder
Urvesh Vasani
CEO & Co-founder
Dharmesh Fumakiya
CTO
Alexandra Forsch
Growth
Kudzai Manungo
Product
Shreya Sharma
Community & Social
Partner with the best in tech, finance and growth
Devansh Vasani
COO & Co-founder
Urvesh Vasani
CEO & Co-founder
Dharmesh Fumakiya
CTO
Alexandra Forsch
Growth
Kudzai Manungo
Product
Shreya Sharma
Community & Social
Enterprise-Grade Security and Platform
FCA-Licensed
Fam’s payment and payment account infrastructure is regulated by the Financial Conduct Authority.
ISO 27001:2013
Fam’s ISO 27001:2013 certified payments infrastructure guarantees bank-grade encryption.
GDPR Compliant
Fam is built on GDPR compliant infrastructure and follows all data privacy directives.
Integrates with your lifecycle marketing stack
Enterprise-Grade Security and Platform
FCA-Licensed
Fam’s payment and payment account infrastructure is regulated by the FCA.
ISO 27001:2013
Fam’s ISO 27001:2013 certified payments infrastructure guarantees bank-grade encryption.
GDPR Compliant
Fam is built on GDPR compliant infrastructure and follows all data privacy directives.
Integrates with your lifecycle marketing stack
Enterprise-Grade Security and Platform
FCA-Licensed
Fam’s payment and payment account infrastructure is regulated by the FCA.
ISO 27001:2013
Fam’s ISO 27001:2013 certified payments infrastructure guarantees bank-grade encryption.
GDPR Compliant
Fam is built on GDPR compliant infrastructure and follows all data privacy directives.
Integrates with your lifecycle marketing stack
Supported by
Supported by
Supported by
124 City Road
London EC1V 2NX
Shoppers
Company
124 City Road
London EC1V 2NX
Shoppers
Company
124 City Road
London EC1V 2NX
Shoppers
Company