Fam vs. Discounts vs. Cashback

Fam vs. Discounts vs. Cashback

Fam vs. Discounts vs. Cashback

Discounts

Discounts

Discounts

Cashback

Cashback

Cashback

Incentivizes

Incentivize

POST-PURCHASE / REPEATS

POST-PURCHASE / REPEATS

FIRST PURCHASE

FIRST PURCHASE

FIRST PURCHASE

FIRST PURCHASE

Primary Objective

Primary Objective

Primary Objective

Offsets payment fees to fund loyalty-boosting rewards to drive LTV.

Offsets payment fees to fund loyalty-boosting rewards to drive LTV.

Offsets payment fees to fund loyalty-boosting rewards to drive LTV.

Creates urgency via discounts, often at the cost of margin and brand value.

Creates urgency via discounts, often at the cost of margin and brand value.

Creates urgency via discounts, often at the cost of margin and brand value.

Encourages higher spending and repeat purchases with rebates.

Encourages higher spending and repeat purchases with rebates.

Encourages higher spending and repeat purchases with rebates.

Reduces Cost

Reduces Cost

Reduces Cost

Customer incentive is not funded from sacrificing margins and increasing CPA.

Customer incentive is not funded from sacrificing margins and increasing CPA.

Yes

Yes

Yes

Removes payment processing fees, freeing up budget for rewards.

Removes payment processing fees, freeing up budget for rewards.

No

No

No

Reduces margins by discounting upfront.

Reduces margins by discounting upfront.

No

No

No

Rebate is funded from marketing budget - lowering margins.

Rebate is funded from marketing budget - lowering margins.

Accelerates Repeat Sales

Accelerates Repeat Sales

Accelerates Repeat Sales

Directly incentivises customers to return faster, and more frequently.

Directly incentivises customers to return faster, and more frequently.

Yes

Yes

Yes

Rewards are locked to the brand, driving repeat behaviour.

Rewards are locked to the brand, driving repeat behaviour.

No

No

No

Creates urgency for first purchase, but no reason to come back.

Creates urgency for first purchase, but no reason to come back.

Yes, BUT…

Yes, BUT…

Yes

Rebate is funded from marketing budget - lowering margins.

Rebate is funded from marketing budget - lowering margins.

Drives LTV

Drives LTV

Drives LTV

Directly incentivises customers to return faster, and more frequently.

Directly incentivises customers to return faster, and more frequently.

Yes

Yes

Yes

Built to drive return purchases and brand preference.

Built to drive return purchases and brand preference.

No

No

No

One-time conversions without long-term impact.

One-time conversions without long-term impact.

Yes, BUT…

Yes, BUT…

Yes

Encourages repeat spend, but not guaranteed with your brand.

Encourages repeat spend, but not guaranteed with your brand.

Boosts AOV

Boosts AOV

Boosts AOV

Lift AOV through self-funded rewards instead of markdowns.

Lift AOV through self-funded rewards instead of markdowns.

Yes

Yes

Yes

Boosts perceived value at checkout without devaluing the product/brand.

Boosts perceived value at checkout without devaluing the product/brand.

Yes, BUT…

Yes, BUT…

Yes

Increases cart sizes but at the cost of margins.

Increases cart sizes but at the cost of margins.

Yes, BUT…

Yes, BUT…

Yes

Motivates higher spending but does not ensure future spend with the same brand.

Motivates higher spending but does not ensure future spend with the same brand.

Boosts Conversions

Boosts Conversions

Boosts Conversions

Delivers value to customers without causing friction to improve conversions

Delivers value to customers without causing friction to improve conversions

Yes

Yes

Yes

Reduces friction at checkout by increasing perceived value without discounting.

Reduces friction at checkout by increasing perceived value without discounting.

Yes, BUT…

Yes, BUT…

Yes

Drives immediate purchases but trains customers to wait for discounts.

Drives immediate purchases but trains customers to wait for discounts.

Yes, BUT…

Yes, BUT…

Yes

Incentivizes purchases with a rebate but does not guarantee brand loyalty.

Incentivizes purchases with a rebate but does not guarantee brand loyalty.

Protects Brand Value

Protects Brand Value

Protects Brand Value

Delivers value to customers without causing friction to improve conversions

Delivers value to customers without causing friction to improve conversions

Yes

Yes

Yes

Funded from saved payment fees, does not devalue your product.

Funded from saved payment fees, does not devalue your product.

No

No

No

Conditions customers to expect discounts, eroding perceived value.

Conditions customers to expect discounts, eroding perceived value.

Yes, BUT…

Yes, BUT…

Yes

Avoids upfront discounting but may not drive brand loyalty.

Avoids upfront discounting but may not drive brand loyalty.

Protects Brand Value

Protects Brand Value

Protects Brand Value

Delivers value to customers without causing friction to improve conversions

Delivers value to customers without causing friction to improve conversions

Yes

Yes

Yes

Funded from saved payment fees, does not devalue your product.

Funded from saved payment fees, does not devalue your product.

No

No

No

Conditions customers to expect discounts, eroding perceived value.

Conditions customers to expect discounts, eroding perceived value.

Yes, BUT…

Yes, BUT…

Yes

Avoids upfront discounting but may not drive brand loyalty.

Avoids upfront discounting but may not drive brand loyalty.

Frictionless Customer Journey

Frictionless Customer Journey

Frictionless Customer Journey

Delivers value to customers without causing friction to improve conversions

Delivers value to customers without causing friction to improve conversions

Yes

Yes

Yes

Frictionless, rewarding shopping experience that strengthens loyalty.

Frictionless, rewarding shopping experience that strengthens loyalty.

No

No

No

Requires customers to search for discounts, increasing cart abandonment and price sensitivity.

Requires customers to search for discounts, increasing cart abandonment and price sensitivity.

Yes, BUT…

Yes, BUT…

Yes

Adds friction with activation and redemption steps, delaying gratification and risking lost engagement.

Adds friction with activation and redemption steps, delaying gratification and risking lost engagement.

Guaranteed Growth

Guaranteed Growth

Guaranteed Growth

Pay for the reward only when you prove customer loyalty.

Pay for the reward only when you prove customer loyalty.

Yes

Yes

Yes

Only after the second purchase — value is earned, not assumed.

Only after the second purchase — value is earned, not assumed.

No

No

No

Cost of discounts is always upfront, regardless of outcome.

Cost of discounts is always upfront, regardless of outcome.

Yes, BUT…

Yes, BUT…

Yes

Rebate is given even if there’s no future spend.

Rebate is given even if there’s no future spend.

Requires Integration

Requires Integration

Requires Integration

On-site solution requiring the brand to offer it to their customers on the website.

On-site solution requiring the brand to offer it to their customers on the website.

Yes, BUT…

Yes, BUT…

Yes

No integration required for Shopify brands, and easy integration for other platforms.

No integration required for Shopify brands, and easy integration for other platforms.

No

No

No

No

No

No

HOW IT WORKS

Reward your customers, not the card companies.

STEP 1

Process payments for free forever (really)

Customers pay in full, directly from their bank account using their banking app or website.

STEP 2

Pass payment fee savings on to customers as Store Credit

Incentivise customers to save you payment fees, while reinvesting the savings into your growth.

STEP 3

Bring customers back faster & more often

Bring customers back 40% faster for their next purchase and boost overall CLTV by 46%.

HOW IT WORKS

Reward your customers, not the card companies.

STEP 1

Process payments for free forever (really)

Customers pay in full, directly from their bank account using their banking app or website.

STEP 2

Pass payment fee savings on to customers as Store Credit

Incentivise customers to save you payment fees, while reinvesting the savings into your growth.

STEP 3

Bring customers back faster & more often

Bring customers back 40% faster for their next purchase and boost overall CLTV by 46%.

HOW IT WORKS

Reward your customers, not the card companies.

STEP 1

Process payments for free forever (really)

Customers pay in full, directly from their bank account using their banking app or website.

STEP 2

Pass payment fee savings on to customers as Store Credit

Incentivise customers to save you payment fees, while reinvesting the savings into your growth.

STEP 3

Bring customers back faster & more often

Bring customers back 40% faster for their next purchase and boost overall CLTV by 46%.

Customers 💛 paying with Fam

Fam is the fastest growing payment choice of Gen-Z and Young Millennials

Customers 💛 paying with Fam

Fam is the fastest growing payment choice of Gen-Z and Young Millennials

Customers 💛 paying with Fam

Fam is the fastest growing payment choice of Gen-Z and Young Millennials

Partner with the best in tech, finance and growth

Devansh Vasani

COO & Co-founder

Urvesh Vasani

CEO & Co-founder

Dharmesh Fumakiya

CTO

Alexandra Forsch

Growth

Kudzai Manungo

Product

Shreya Sharma

Community & Social

Partner with the best in tech, finance and growth

Devansh Vasani

COO & Co-founder

Urvesh Vasani

CEO & Co-founder

Dharmesh Fumakiya

CTO

Alexandra Forsch

Growth

Kudzai Manungo

Product

Shreya Sharma

Community & Social

Partner with the best in tech, finance and growth

Devansh Vasani

COO & Co-founder

Urvesh Vasani

CEO & Co-founder

Dharmesh Fumakiya

CTO

Alexandra Forsch

Growth

Kudzai Manungo

Product

Shreya Sharma

Community & Social

Enterprise-Grade Security and Platform

FCA-Licensed

Fam’s payment and payment account infrastructure is regulated by the Financial Conduct Authority.

ISO 27001:2013

Fam’s ISO 27001:2013 certified payments infrastructure guarantees bank-grade encryption.

GDPR Compliant

Fam is built on GDPR compliant infrastructure and follows all data privacy directives.

Integrates with your lifecycle marketing stack

Enterprise-Grade Security and Platform

FCA-Licensed

Fam’s payment and payment account infrastructure is regulated by the FCA.

ISO 27001:2013

Fam’s ISO 27001:2013 certified payments infrastructure guarantees bank-grade encryption.

GDPR Compliant

Fam is built on GDPR compliant infrastructure and follows all data privacy directives.

Integrates with your lifecycle marketing stack

Enterprise-Grade Security and Platform

FCA-Licensed

Fam’s payment and payment account infrastructure is regulated by the FCA.

ISO 27001:2013

Fam’s ISO 27001:2013 certified payments infrastructure guarantees bank-grade encryption.

GDPR Compliant

Fam is built on GDPR compliant infrastructure and follows all data privacy directives.

Integrates with your lifecycle marketing stack

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